Peter Beaumont, NAVTEQ
Introduction to the Session "Digital Maps & Location Based Services"
Whether in the car, on mobile devices, or in getting directions on the Internet, digital maps form the basis
of every navigation system. These maps are required for geographic information systems in fields such as geomarketing and
logistics, as well as in various tasks in government planning. Thanks to Google Earth and Microsoft Virtual Earth, the
“average” user can now access comprehensive 2D/3D image and map data and combine it with locally relevant information. This
results in the integration of location-based Internet content with the location-based services offered by GPS-supported
Michael Amrehn, Microsoft Deutschland GmbH
Virtual Earth – Digital Map Solutions from Microsoft
Virtual Earth, Microsoft’s Internet mapping platform, offers sophisticated localisation and integration of
location-based data. Virtual Earth makes it easy to integrate current, high-resolution satellite images; slanted perspectives
of buildings from a bird’s eye view; and dynamic hybrid perspectives combining maps, aerial images, and the world in 3D into
websites and applications. The platform facilitates convenient navigation – including zooming and scrolling – and provides
search functionality for addresses, cities, and map directions. It can also be combined with other maps. Virtual Earth enables
companies in tourism, hotels and gastronomy, retail, banking and insurance (branch searching), real estate, information
portals, and other industries to build geographic components into their Web or business applications.
Dr. Matthias Bachmann, GeoContent GmbH
Beyond 2D-Mapping: Innovative Products and Rich Content
Digital maps derived from standard data of the vendors for navigation very well reflect street names,
directions and indications for routing as well as turn by turn navigation. In fact, reality is more than just the navigational
areas in 2D. Outdoor usage in rural areas, city centres or recreational purposes can highly benefit from more detailed mapping,
either imagery, hybrid maps, enriched maps or 3D-perspective views on the local. Some innovative mapping products will be
presented as well as rich content for further purposes and LBS-services.
Dr. Manfred Krischke, Intermap
NEXTMap® Europe - The Earth is 3D and Accuracy Matters!